Pureband

Pureband Interactive Entertainment, LLC. is an Canadian video game company. The company is owned by Illustrious, and is headquartered in Vancouver, British Columbia, Canada, with additional American operations in California City, CA. The company owns and operates multiple development studios around the world, and ranks among the largest of the big 4 video game companies in the world, with its rivals including Crescent Industries, Universal Interactive, and Krafton Pearl Abyss. Pureband is unique for being the only one in the big 4 to not have its own Japanese counterpart, as a compromise, Pureband has formed Pureband Japan, with part rival Crescent Industries.

Pureband is comprised of and owns brands such as EA, Ubisoft, King, PlatinumGames, and Sports Interactive, as well as inhouse gaming studios Greater Than Games and Revision3. The company also operates an entertainment division with sister company Paramount Pictures, Pureband Productions, also based in Vancouver at the company's North Shore and Mammoth film studios, which develops, establishes and produces, film, television and animated adaptions of the company's video game franchises. Pureband Productions also owns Joy Machine, a record label distributed by Paramount Music which releases soundtracks from Pureband's games and productions of films and shows.

In addition to its existing operations, Pureband also holds annual events, such as World of Play and Pureband Live, along with a upcoming digital distribution service, tentatively named Pureband+, and ongoing development of an unnamed company led budget-conscious console with corporate sibling Fairchild.